Fabio makes his pitch as 'new Old Spice Guy'

CINCINNATI  — Italian model Fabio is trying to muscle in on Isaiah Mustafa as the front man for Procter & Gamble Co.'s Old Spice line of men's body wash and deodorant. The long-tressed Fabio, whose image has launched a few hundred romance novels, claims to be "the new Old Spice guy." In one video ...

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